Why Foursquare Failed (Hint: the Same Reason as Pokemon Go)

What Foursquare did well: Extrinsic Motivation Development and Accomplishment Ownership and Possession Social Influence & Relatedness (Black Hat) Similar to Pokemon Go, Foursquare did well in creating collection sets and striving for multiple check-ins to become the Mayor. This also included competitive leaderboards (versus collaboration). But what happens when you realize you can’t become the … Continue reading Why Foursquare Failed (Hint: the Same Reason as Pokemon Go)

The post Why Foursquare Failed (Hint: the Same Reason as Pokemon Go) appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Erik Mechelen
Source: http://yukaichou.com/behavioral-analysis/why-foursquare-failed-hint-the-same-reason-as-pokemon-go/

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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