The Candle Problem Or How Rewards Stifle Creativity [VIDEO]

Does it help to come to more creative solutions faster when you promise people rewards? This is what German psychologist Karl Duncker tested in the first half of the 20th century with the candle problem. In this exercise he tasked test subjects to put a candle on the wall and lighten it up. The caveat was that the objects available included a box of tacks, a box of matches and the candle. How would they fix it to the wall? And would they come up with creative solutions faster if he promised them a large reward?

Watch this video to see what happened.



Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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