Serious Game Uses Emotional Intelligent Approach To Successfully Launch A Startup

Fireworks – Image credit: EI Games

Fireworks, developed by EI Games, was selected as a finalist in the 2018 Serious Games Showcase and Challenge in the Business Category.
Fireworks is a browser-based Serious Game that uses an Emotional Intelligent approach to entrepreneurship and all the steps to a successful design, creation and launch of a startup.

In the game, the player is the founder and CEO of Alpha-Beta games, creating and bringing to market a business simulation game for financial service companies. The goal of the game is to successfully develop an entrepreneurial concept, create an organization, build a culture of customer centricity, give it meaning and bring the product successfully to the market.

Fireworks – Image credit: EI Games
Players are exposed to and learn specific business concepts and practices starting with the development of an entrepreneurial idea and subsequently fully experiencing the journey of bringing a product to market

The player faces a sequence of entrepreneurial business scenarios in a 6-part journey. By selecting the optimum answer to the question posed in each scenario, they win “Viability Points”, a measure of the marketplace vitality. Successful achievement of viability points moves the player gradually across the following levels:

On the Drawing Board

Showing Promise

Getting Traction

Looking Great!

It’s a Winner!

When the player reaches 80% Viability points, the success of the concept in the marketplace is realized, after which the company will be successfully sold to Magna Corp for $1 billion!

Fireworks – Image credit: EI Games

Built within the game there is a “coach” in the form of the Chairman of the company. In storytelling terms this is the “Sage” or the “wise one” who provides objective and supportive views. Fireworks places a greater emphasis on value-based metrics tied to emotional intelligent business practices.
The game is intended for college and university students, mid-level corporate executives, as well as entrepreneurs in incubators and other entrepreneurial development organizations.

Author: Eliane Alhadeff

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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