Play Games, Enjoy Games and be a Better Gamification Designer

Over the year my opinion on the need to love games to be a good gamification designer has fluctuated. In the early days, I was more flexible on the idea. It was all about psychology in a nearly pure form, understand behaviour and use that understanding to encourage the behaviours that you want. The “game” aspect was less important as gamification is not making games!

However, as I work on more and more projects it becomes clear that this is rubbish. Anything beyond the most simple of applications of gamification needs a solid understanding of games. It is not necessary to be a games designer as such, but having a good idea of what makes games work is an essential. If I was not a gamer, I would not be able to do my job at this level! I would have no inspiration for a start. After that, I would have no idea what worked and why. Finally, I would not have the love of play that is so desperately needed in good gamification implementations.

As I look at more and more examples of projects that have been successful, they all fall have more in common with games than with “traditional” gamification. It is rare to find a good case study that relies on a completely non-gamelike experience.

So play games, study games, understand games, read game design books (Art of Game Design and A Theory of Fun especially!), make games and most of all enjoy games!

On a sort of related note, my latest SlideShare of the next set of Core Principles is now available.

Gamification Elements and Mechanics.

The post Play Games, Enjoy Games and be a Better Gamification Designer appeared first on Gamified UK – #Gamification Expert.

Author: Andrzej Marczewski

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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