This thesis discusses the possible applications of game-design elements in the entrepreneurial development of the Generation Y. Firstly; the psychological principles are described and presented in the area of Game-Thinking. According to the undertaken interviews, potential solutions of how to implement Gamification into the enterprise E-Learning and the connection to employee motivation are shown. It turns out that the relatively new discipline has already found its way into several areas of the Employee Lifecycle and also can affect the digital learning positively.
Written By juliooliveira
I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).