Incentivizing Loyalty with Gamification for Marketing

Holding your customers’ attention is harder than ever. How can gamification cut through the noise and keep them coming back?

As the digital economy opens up new avenues for marketing, the value of each impression is being diluted. People are bombarded by advertisements at every turn. The desire to tune out the cacophony of companies shouting for our attention has launched new industries: ad blockers, spam filters, and DVR machines are making it easier than ever for customers to block out your message.  

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Author: Noah Brimhall

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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