Shivani states that while Serious Games “remain on the fringes of the gaming market,” they may represent a feasible but underused product diversification strategy for industry insiders.
Lamba then breaks down opportunities that developers can take advantage of if they craft a strategy around Serious Games. This breakdown ranges from adding a Serious Games layer to an existing game to finding a serious application for your game to attract cross-industry partnerships or collaborations:
“To start, adding a Serious Games layer to an existing game could present another revenue stream for developers looking for ethical and even impactful alternatives to controversial microtransactions,” says Lamba. “The addition of a layer focused on education may seemingly present challenges in the form of increased development time and associated overheads, the advantage to retooling or repurposing an existing codebase means a second product offering with a potentially new audience.”
“Finding a serious application for your game could attract cross-industry partnerships or collaborations. For indie studios especially, building associations with other, notable brands is tremendously helpful in earning visibility in a crowded marketplace and among new audiences. Assessing a game’s utility elsewhere is also inherently an exercise in identifying potential in a product that may have otherwise not been identified,” she adds.
Lamba points out that Serious Games are also an opportunity to drive innovation within an organization. Adding a serious layer to an existing game provides a tremendous opportunity to tinker with an existing codebase; or use a studio’s IP in a new format for rapid prototyping.
“While Serious Games have often been seen as a pursuit of industry outsiders, this wasn’t always the case. Game developers and publishers now have a tremendous opportunity to augment or build out serious products and attract a wider and diversified audience in the process,” Shivani Lamba concludes.
Please find the complete article at https://venturebeat.com/2019/11/12/theres-serious-potential-in-serious-games/