Customer loyalty programs have come a long way since the days of punch card promotions and stamp books. Modern retailers have constructed elaborate incentive structures to encourage a wide variety of customer engagement, and rewards programs now extend far beyond the initial purchase, offering incentives for everything from referring friends to leaving online reviews. However, a truly comprehensive loyalty program can run the risk of becoming overly complicated, leaving customers daunted by navigating an unintuitive system.
Written By juliooliveira
I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).