Ok, quick rant, move along if you don’t care about the future of our industry.
I recently read an article, that said the following
… gamification, the concept of points or rewards through the completion of tasks …
It is 2018, gamification has been maturing for several years now and most of the respected leaders in the industry have been trying to dispell this concept for some time now.
So why does it persist?
Because the industry does not speak openly about what it is actually doing. Case studies I am using now are the same ones I was using in 2011. This either means that people are so successful that they don’t want to share the goods, or they are failing so badly they are embarrassed to share.
There is fabulous research being done now, but so many in the industry still refuse to accept that academic research and even the rigour provided by research methods are important to the future of the gamification industry. This is can only be driven by laziness, ignorance or arrogance.
It is up to us to drive the industry forward and we can’t do that if we keep allowing our work to be misrepresented in lazy press releases or by lazy journalists in this way. We certainly can’t do this if we refuse to adapt and evolve.