G4C Industry Circle: Yogome on Developing an EdTech Strategy

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2017-18 INDUSTRY CIRCLE WEBINAR WITH YOGOME ON YOUTUBE LIVE

On April 19th, join the third installment of the Games for Change 2017-2018 Industry Circle. The Industry Circle is a program that acknowledges the achievements and opportunities in the impact games sector by highlighting leading studies that have made a significant contribution to our community. Industry Circle member Yogome shares an article below about developing an inclusive EdTech strategy to reach a diverse and global education community. We hope the following article from the Yogome Team inspires your questions for the Webinar and Q&A taking place April 19 at 2 p.m. EST.

 

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Positioning Your Digital Tools to Reach the Global Education Community
By Yogome

To meet the needs of today’s diverse learners; teachers, educators, and parents must leverage modern digital tools and technology to engage them in new and exciting ways. While there are concerns with the usage of screen time, effective usage of digital learning tools can provide a more active, engaging, collaborative, and stimulating way to learn. The internet is a growing piece of the modern world, and it has created a more connected world than ever before. In today’s changing education landscape, utilizing available tools and technology in a global education community can support and supplement a student’s learning. But how do you reach children, parents, and teachers from all over the globe?

Yogome has been successful in international expansion, and now boasts users in 50+ countries that connect with their learning platform in 6 languages. As an Edtech company founded in Mexico, it’s shattered records in fundraising and content creation. With 6 million users and plans to acquire a million more in China, Japan, and Korea before the year is out, we’d like to share some tips to help your company position your tool to connect to a global market and reach users in countries your company isn’t located in.

Don’t Skimp on the Data

The best way to start expanding your company to foreign markets is actually the same way you would build your base back home. Research is where it all begins. The process should focus on analyzing key trends, market forces, macro-economic forces, and your competition. If you already have a presence in the countries you’re targeting, it’s best to rely on first party data tools to see how the market you’re targeting behaves with your product. If you don’t have a local presence, it’s great to start with desk research, interviewing the audience, and social analysis. It’s important to get a balanced understanding of how your market behaves, and any research should be both qualitative and quantitative in nature. To leverage your research effectively, be sure you have someone on your team who has a deep understanding of how to collect and interpret the data.

Localization, Localization, Localization

If you have the means to make it happen, we strongly recommend that you work with individuals in the regions you’re targeting to market your product. Localization is simply bringing your business to the markets you’re expanding to, with the intention of creating authentic messages and experiences for your users. Who knows a country better than a native resident? Something that may seem as benign as a specific word choice to you, could have catastrophic consequences in another culture. For work in Edtech specifically, parents and teachers look for credibility over attractiveness. If your company is unable to formally open an office in your target country, creating localized content with regional creators is a good place to start.



Recognize Disparity and be Proactive in Addressing It

To reach more users, you may need to consider ways to connect with regions that don’t have the kinds of tools or technology that your primary market has. Evaluate your research to recognize the types of access to technology in your target market, and consider ways that your company can bridge gaps. One way to do this is to partner with another organization to address these challenges as a team. NGOs tend to understand the needs for specific regions and may be able to direct you on how to make the biggest impact. Initiatives such as these may not build a great amount of revenue, but they can increase brand recognition while making a positive social impact. Yogome partnered with WorldVision to provide tablets and educational resources to schools in rural Mexico.

 

Engaging with users globally may be challenging at first, but it can yield great results. Expansion can only happen with planning, research, and perseverance. In the global economy, children will need to be prepared to take on challenges of all shapes and sizes. They’ll need the best tools from all over the world to be ready for the challenge. Yogome’s mission is to create a brighter future for all children, but we can’t do it alone. How will you reach families around the globe to give them the tools they need to succeed?

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Author: Leandro Huerto
Source: http://www.gamesforchange.org/blog/2018/04/03/g4c-industry-circle-yogome-on-developing-an-edtech-strategy/

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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