Combining the Gamification User Journey, Action / Feedback Loops and the Spiral to Mastery

The Action / Feedback Loop

Ok, so a pretty long title there, but stay with me.

I have been trying out making a couple of videos to augment the blog a little. The first one was to introduce a new version of my activity loops idea from a few years ago. The second was to talk about how that fits together with the new Gamification User Journey and a new-ish idea around spirals and mastery… you need to watch the video to get more about that one!

Activity / Feedback Loops

First off, can anyone think of a nice little name for this, something catchy? Also, can anyone make a nicer looking version (Bernardo, I’m looking at you dude!!).

The Action / Feedback Loop

The Action / Feedback Loop

The loops starts with a call to action. With any luck, the user then takes the desired action. Next, the system provides some form of feedback; a reward, pat on the back, random reward, progress bar update etc. The action / feedback loop continues until a state change is needed in the system. This could be something like a change in difficulty, a power up or some other change that alters the users experience. After that the system offers the user some feedback and either goes straight back into the action / feedback loop or it may offer a new call to action first.

The video below explains this in a little more detail.

Mastery Spiral

This was an odd idea I had whilst recording the next video. Consider the user journey as a spiral. In the center, the user discovers the system. As they spiral out from the center they go through on-boarding, immersion and mastery. After mastery, they may finish or they can go on to start a new spiral as part of replay.

Spiral to Mastery

Spiral to Mastery

Watch the video and leave me some comments 😀


The post Combining the Gamification User Journey, Action / Feedback Loops and the Spiral to Mastery appeared first on Gamified UK Gamification Consultancy.

Author: Andrzej Marczewski

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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