Guest Post: Game Thinking in Business Education

Another guest post, this time from Roberto Alvarez Bucholska. Leave feedback and show your appreciation – I am sure he would be happy to answer any questions!

Business education may sound very formal and boring to many, but there’s no reason why studying an MBA can’t have engaging and fun learning materials. And that’s what I do at IE Business School Publishing. As a project manager, it is my task to take the learning objectives and make materials that are interactive, engaging, and even fun if possible. The department has created around 300 interactive materials in over 10 years of

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What does HEXAD stand for?

A question no one has been asking was “What does HEXAD actually stand for?”

Well, I thought it was time to make something up to satisfy that question that no one wants the answer to!

First off, Hexad just means a group or set of six – that is why it was chosen. I needed a name for the User Types for various papers that were being written, and with the help of Dr. Barry Herbert – I settled on Hexad!

However, I don’t like leaving things without some deeper meaning, so have been trying to see if I could

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When Should I Start Thinking About Gamification in My Product?


A question I am often asked is “I am making a new product, when should I start looking at gamification?”

That is usually combined with “How much will it cost?”

The answer to the second is linked to the first, but the first is much easier to answer! Essentially, if you are considering gamification as part of your engagement strategy – build it into your plans at the very very start! As I have stated many times, adding gamification to a product when it is already built – ie patching an engagement issue – is never going to be

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Guest Post: Finding Inspiration in Biology for Creating Game-Like Experiences

Another guest post for you guys from Sal Deniz. I got chatting to him on twitter about his latest project Termling and how he had used his background in biology to create a great avatar maker for his gamified learning app. It is quite technical and speaks about how he leveraged HTML5 canvas and the like. However, it is a great read and shows you can get inspiration for quality solutions from anywhere and everywhere!

Points, badges, and leaderboards are some of the game elements now commonly used in non-game contexts, but complex game elements like allowing users the ability

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Simulation and Game Thinking

Well, it has been a long time coming – but Simulation has finally broken free from Serious Games in my Game Thinking “framework”. It will take a while for me to update everything, but I wanted to share the draft entry for simulations in Even Ninja Monkeys Like to Play.

Game Thinking 2016 Update

Game Thinking 2016 Update

A simulation is a virtual representation of something from the real world, such as a flight simulator. Often this can be hard to distinguish from a game or a serious game, as they look very game like. The difference is that a simulation does not usually

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Gamifying Asthma Inhalers For Kids with Gecko Health

Gecko Health Delivers Asthma Medication for Kids with Double Dose of Smart and Fun

As the delivery of health care becomes more digitized, it’s no surprise that medical devices that historically had no electronic components are now available with digital capabilities. An attachment to an inhaler, for example, brings the ability to track doses. But the challenge for any medication continues to be getting patients, particularly children, to use these products when they’re supposed to and just as they’re prescribed. One medical device developer is overcoming that problem by bringing games into the delivery of health care.

Health IT startup … Read the rest

Gamification: A thought for those who don’t want it.

One of the blockers for gamification is often staff feeling insulted in some way by it. Whether it is because they feel the money could have been better spent, that the concept is beneath them or just that they are resistant to any change at all.

It is true that gamification is often used in enterprise when someone feels there is a need to increase productivity in some way. That may be by using metrics delivered from a gamified environment to map pain points, or areas where there could be productivity increases. It could be by improving the training materials,

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User Experience, Gamification and Consistency

So, once again toilets have taught me something, this time about consistency, and I wanted to pass that on to you. It will seem really simple, but it is something that happens on a regular basis and is annoying as hell. Let me tell you a quick story.

I was at Heathrow airport, as I often am these days. One of my first activities was using the toilets. I followed the signs, turned left into the male section and thought nothing else of it. That is until I needed the loo a few minutes before boarding.

I followed the signs,

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EGC’s 2015 Analysis of The Gamification Industry

The Gamification Industry is Growing and Headed Towards Consolidation

Enterprise Gamification Consultancy has released its latest report on companies that offer enterprise-grade gamification, engagement, and behavior modification platforms. The report offers insight into the gamification industry through data driven analyses across 100 data points. In addition, it provides a comprehensive overlook at the major players in the market, ranking each through an overall gamification platform score.

After researching twelve different companies that use gamification solutions, Enterprise Gamification Consultancy has concluded the following:

  • There are four gamification leaders in the space — GamEffective, Bunchball, Badgeville, and Infosys.
  • There is a shift from
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MOBA’s Promote Teamwork While Disparaging Negativity

Boosting Teamwork in MOBA’s with Positive In-Game Mechanics

For those unfamiliar with the term”MOBA”, it may be time to take notice of one of the fastest growing phenomenon within the gaming industry. MOBA’s, or Massively Online Battle Arenas, have greatly surpassed other popular gaming genres to become the most played games on the PC platform. This shift in the trends of PC players began in 2012 with the game title League of Legends, which has retained its throne ever since; with other MOBA’s such as DotA 2 and Smite creeping into the top ten as well. These types of … Read the rest