Written by Yu-kai Chou with the help of Erik van Mechelen. Now You’re a Manager When Erik was selected to manage a four-person intern team at Target in 2012 after less than two years with the company, he was really excited for the challenge. He wasn’t sure if his manager knew it then, but at … Continue reading Level II Octalysis for Team Managers
If you want to make Gamification actionable, Check out my Complete Gamification Framework called Octalysis and my Gamification Book: Actionable Gamification What is Gamification? For those who been following my blog regularly, its pretty apparent that I have been writing heavily into the topic of Gamification. This may be an unfamiliar word for many of you. What is Gamification? This … Continue reading What is Gamification
Gamification of the Retail and Hospitality Industry When I’m not under confidentiality agreements, I love promoting my clients and the work they are doing. Some of my clients work in marketing and hustle to implement good gamification design to significantly improve key marketing metrics for a variety of businesses. One example is the New York … Continue reading Hotel Gamification Case Study: LuckyDiem
Captain Up is not afraid to use quirky humor and make some fun out of itself If you haven’t noticed, I have a widget on the right side of my site that adds some fun game elements to the experience. It’s powered by Captain Up. Initially, I put it up as an experiment for PBL … Continue reading Engagement Platform Captain Up Releases New Funny Video
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New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis. You can also check out my Gamification Book: Actionable Gamification Gamification Examples that can really make the world better As a Gamification Pioneer, one of the most common responses I get when I tell people about Gamification is some version of, “Interesting. But how … Continue reading Top 10 Social Gamification Examples that will Literally Save the World
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My talk at Google on Octalysis Gamification Earlier I had the pleasure to do a speech at Google regarding my work on Octalysis Gamification. It is probably the most complete 1.5 hour length content of my work (the next level up is my 4 hour Workshops, 3-Day Workshops, reading my book, and the upcoming Octalysis Prime. … Continue reading My talk at Google on Octalysis Gamification
Case Study: how I helped DreamsCloud dominate the dream world It’s rare that I get permission to share the work I do and the ROI Octalysis helps to generate with clients, so when I get the opportunity to share the results of my work, I quickly jump on it. These days I’ve been working with … Continue reading Octalysis Case Study: From a few thousand monthly visitors to a Million with DreamsCloud
“Ingress is an acceptable lifestyle choice” – @Hosette, R1 How Ingress uses gamification and the 8 Core Drives of Octalysis to engage users (Below is a guest post by Anne Miles. Email yukai[at]yukaichou[dot]com if you have would like to guest post about gamification/Octalysis/Behavioral Design) For the past three years I’ve been immersed in a global … Continue reading [Octalysis Guest Post] The Alchemy of Ingress
Government Gamification on Tax Collection Taiwan is my home country and as I became more knowledgeable in gamification, I continue to be more impressed with the level of gamification that is implemented in its society and culture (without these innovations ever really being called gamification). One of the things I have been most impressed with … Continue reading The Taiwanese Government has gamified Tax Collection since 1951!
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