Anti Core Drives: What Pulls Us Away From a Desired Actions

You Want To, But You Won’t Anti Core Drives are the motivational pulls away from a Desired Action. Oftentimes, an Anti Core Drive opposes a Core Drive enough to entice a user to make an Undesired Action. For several years, my brother Mark has contemplated leaving work as a risk manager and crude analyst for an … Continue reading Anti Core Drives: What Pulls Us Away From a Desired Actions

The post Anti Core Drives: What Pulls Us Away From a Desired Actions appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Erik Mechelen
Source: http://yukaichou.com/behavioral-design/anti-core-drives/

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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