Gamification: Is Activity as good as Engagement?

Gamification is often accused of creating activity rather than engagement. Whilst this can be true, is it a bad thing?

First, let’s look at the difference between activity and engagement. Engagement is very hard to define and has plenty of definitions out there. For our purposes, we will consider it as a state where a person is voluntarily participating in an activity with commitment, without the feeling of being forced or coerced into participation. It is heading towards them “wanting” to participate.

This is very different to just an increase in activity. Without engagement, activity needs constant prompting … Read the rest