Client vs User Needs – The Solution Sweet Spot

I have spoken a great deal about looking carefully at the needs of a project and exploring what the real issue is that you are trying to solve. The aim has been to get you to consider the Why of a solution more than that What or the How!

I wanted to give you one more way to consider this question, I just can’t stress how important it is for the gamification industry as a whole for us to get better at answering it!

When you are doing your research, you will discover and analyze the needs of … Read the rest

#G4C18 INITIAL SPEAKER ANNOUNCEMENT 🚀

 



#G4C18: INITIAL SPEAKER ANNOUNCEMENT

 

Be part of Games for Change’s 15th anniversary as we celebrate the groundbreaking work from the games for impact community over the years. From June 28 – 30, you will also have the unique opportunity to explore the latest developments that continue to push social impact games and immersive technology forward.

 

G4C is pleased to announce that the annual Games for Change Festival will feature Keynote presentations from Jeffrey Burrel (Head of Corporate Social Responsibility at Riot Games); Kate Edwards ((CESO & Principal Consultant at Geogrify); Rajesh Anandan (Senior Vice President Unicef Ventures, UNICEF USA). Learn

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How to use Gamification to Influence Your Friends

How to use Gamification to Influence Your Friends You can usually tell when someone is trying to persuade or influence you. However, I actually like the idea of being influenced or persuaded to do things that I want to do.  Is this true for you? In general, it feels good to be included in interesting, … Continue reading How to use Gamification to Influence Your Friends

The post How to use Gamification to Influence Your Friends appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Erik Mechelen
Source: http://yukaichou.com/behavioral-design/how-to-use-gamification-to-influence-your-friends/Read the rest

Serious Games Conference: 100+ Speakers On The Future Of Serious Games

Serious Play Conference, now in its 10th year, brings together Serious Game developers, instructional designers, training leads and others implementing learning programs in government, corporations, healthcare institutions, museums, K12 and higher education. Sam Adkins, CEO of analyst firm Metaari, will highlight his new five year forecast report on the global market for Serious Games.

Game developers can advance their knowledge of the needs of each market and rub shoulders with purchasers. Educational sessions for developers include sessions on the use of virtual reality in different types of games, an expert on how to prove game efficacy, an attorney offering legal Read the rest

How to use Jedi mind tricks on your wife to get things done

Note: this post was written by Jun Loayza. Ok… Juniper will nap from 9:30am to 10:30am. When she wakes up, I’ll feed her and then we’ll quickly jump in the car and drive to story time at 11:15am. After story time, we’ll head back home for lunch and then playtime until her next nap. During … Continue reading How to use Jedi mind tricks on your wife to get things done

The post How to use Jedi mind tricks on your wife to get things done appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Jun Loayza
Source: … Read the rest

Where Does Your Loyalty Lie?

I recently wrote a blog for Motivait, the poor people who employ me, all about the future of loyalty. It got me thinking about the nature of loyalty, something I have not really thought about since my 2015 talk at GWC.

Rather than looking into the future though, my thoughts turned to where do people’s loyalties lie. More specifically, are they loyal to your company or to your loyalty card?

If I look at two loyalty programs, you may see what I am getting at. The two are Nectar and Tesco.

Tesco Loyalty Card

The Tesco … Read the rest

Why XR Technologies Matter

“Progress isn’t guaranteed. It’s not inevitable. It’s something that has to be fought for.” —President Obama

 

On a chilly DC December day, a ragtag crowd of developers, researchers, artists and producers shuffled through secret service and made their way to the Indian Treaty Room to attend the first VR for Social Change Summit at the White House Office of Science and Technology Policy (OSTP). They had one thing in common; all were specifically working to leverage VR and AR to advance social change.    

 

The event was the definition of last minute, nearly an after-thought.  At OSTP we were in the Read the rest

Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

Recently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids

Reading this, my heart sank, a feeling that just got worse as I read the article. To summarise, Netflix was trialing a system that would award children patches or badges for watching TV shows. Completed “A Series of Unfortunate Events”? have a badge…

Netflix told Variety

“We are testing a new feature on select kids titles that introduces collectible items for a more interactive experience, adding an element of fun

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How do I design a business gamification to make it fun for users or employees?

How do I design a business gamification to make it fun for users or employees?

This is a question that comes up a lot in my world. In this case, what follows is my answer on Quora when I saw this. It repeats some of the stuff I have said here before, but I think a little more concisely as I had to write it on my phone!!!

My Answer

I would want a lot more information.

First, What is the goal? The goal isn’t fun, it will be something like productivity increase or training compliance.

Once you

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Learn What Kind of Games You Like To Play (Get Your Player Traits Profile)

This survey was shared by Gustavo Tondello in the Octalysis Prime Community. Do you play games? We are looking for volunteers to take part in a study to find out preferences of a particular person when playing different games based on the player traits scale. This research intends to validate a questionnaire to find out … Continue reading Learn What Kind of Games You Like To Play (Get Your Player Traits Profile)

The post Learn What Kind of Games You Like To Play (Get Your Player Traits Profile) appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Erik Read the rest