2018 Year in Summary

Wow, another year down and what an interesting year it has been for me! A new book, new ideas and new music! Here is my yearly summary of blogs. I noticed that this year I have been a little less prolific compared to other years, but that is probably a good thing! See you all next year for more gamification and music!

1) The Man in the Hat: Anxiety, Public Speaking and Dave Rage

Posted on December 11, 2018 The Man in the Hat: Anxiety, Public Speaking and Dave Rage

The Man in the Hat: Anxiety, Public Speaking and Dave RageI’ve not been shy about talking about my issues with anxiety and depression over the years. They are a part of my life and something that I am not ashamed of these days. However, not being ashamed of them does not make them go away! Anxiety is the biggest problem on a daily basis. A… More…

Posted in Education, Gamification, Gaming, Opinion

2) Towards Creating an Open Definition of Gamification

Posted on December 3, 2018 Towards Creating an Open Definition of Gamification

Towards Creating an Open Definition of GamificationOk, so here we are again, looking at the definition of gamification. I have defined it a few times, as have many others. However, this time I am approaching it from a slightly different angle. Having just been at Gamification Europe, I have realised that my militant stand on needing a definition for gamification is… More…

Posted in Gamification

3) No Black Friday Sale Here

Posted on November 23, 2018 No Black Friday Sale Here

No Black Friday Sale HereRather than try to coerce you to purchase my stuff by devaluing it, I thought I would just remind you of some of the cool stuff I have on sale around here! Even Ninja Monkeys Like to Play: Unicorn Edition  More…

Posted in Education, Gamification, Loyalty

4) The Importance of Definitions (and Why They Don’t Matter)

Posted on November 14, 2018 The Importance of Definitions (and Why They Don't Matter)

The Importance of Definitions (and Why They Don't Matter)Yep, paradoxical title alert! Recently I got into a very interesting debate on LinkedIn about the definition of Gamification. Now, I have long had my definition of gamification, one that doesn’t stray too far from the closest thing we have to a “proper” definition. Mine: The use of game design metaphors to create more game-like and… More…

Posted in Education, Gamification, Gaming, Opinion, Rants

5) Getting Into Gamification

Posted on November 7, 2018 Getting Into Gamification

Getting Into GamificationA question that is often asked, is “How do I get into Gamification?” First off, don’t go my route – it was long and painful! However, there are things I did that will help you to get into it all and get a great understanding of what gamification… More…

Posted in Gamification

6) New Downloadable Version of the Gamification Inspiration Cards On Sale

Posted on November 2, 2018 New Downloadable Version of the Gamification Inspiration Cards On Sale

New Downloadable Version of the Gamification Inspiration Cards On SaleHey there you lovely people. I’ve decided to release a downloadable version of my Gamification Inspiration Cards as I know that the printed ones can get expensive and take ages. The downloadable version includes an 8 to an A4 page formatted set of the cards as well as all of the cards as individual PNG files (52 cards). Now,… More…

Posted in Gamification

7) Learning From Games: Onboarding and Mario

Posted on November 1, 2018 Learning From Games: Onboarding and Mario

Learning From Games: Onboarding and MarioI’ve probably mentioned this in the past, but Super Mario (for me) has one of the best on-boarding experiences of any game I’ve ever played. But let’s start at the beginning. What’s On-boarding? On-boarding, in this context, is the way the game introduces the player to the rules of play. It is how the game… More…

Posted in Gamification, Gaming

8) User Types HEXAD: What Links Philanthropists to Socialisers

Posted on October 25, 2018 User Types HEXAD: What Links Philanthropists to Socialisers

User Types HEXAD: What Links Philanthropists to SocialisersA new paper looking to validate the User Types HEXAD Survey has just been released from the HCI Games Group (Games Institute, and Cheriton School of Computer Science, University of Waterloo). You can find it here Empirical validation of the Gamification User Types Hexad scale in English and Spanish or free… http://hcigames.com/download/empirical-validation-hexad-scale/ One of the findings is… More…

Posted in Gamification

9) Books, Music, Advice, Return to Quality Content and Stuff

Posted on October 19, 2018 Books, Music, Advice, Return to Quality Content and Stuff

Books, Music, Advice, Return to Quality Content and StuffHi all. So, I wanted to give a bit of a life update as the site has been lacking in what I would consider “quality content”. I have had to take a bit of a step back recently for various reasons. I have been writing here about gamification for since 2011 on an almost weekly basis.… More…

Posted in Gamification, Just for Fun

10) World Mental Health Day

Posted on October 10, 2018 World Mental Health Day

World Mental Health DayOn World Mental Health day, I thought it was important to remind people of one thing. Mental health is not a rude term. It should not have shame or stigma attached to it. If you suffer from any kind of mental health issue, you should not feel you have to hide it. Over the last… More…

Posted in Opinion

11) New Book: Even Ninja Monkeys Like to Play Unicorn Edition (Special Price)

Posted on October 5, 2018 New Book: Even Ninja Monkeys Like to Play Unicorn Edition (Special Price)

New Book: Even Ninja Monkeys Like to Play Unicorn Edition (Special Price)So, after much time wasted for various reasons my new Gamification book, Even Ninja Monkeys Like to Play: Unicorn Edition is finally available on Amazon as a paperback. The eBook will be available on Monday! This is a much bigger book, with around 100 extra pages since the last version. Also, the majority of chapters… More…

Posted in Gamification

12) Beware of Popularity Contests

Posted on September 26, 2018 Beware of Popularity Contests

Beware of Popularity ContestsVoting. A fair and representational way to decide if A is better than B… Isn’t it? A simple mechanic where people are asked to express their opinion by way of simply ticking a box, or clicking a button or whatever. However, as we can see time and time again, this is not actually as fair… More…

Posted in Gamification, Opinion

13) Whatever Happened to Gamified UK the Gamification Consultancy?

Posted on September 20, 2018 Whatever Happened to Gamified UK the Gamification Consultancy?

Whatever Happened to Gamified UK the Gamification Consultancy?A question I get asked every so often is “Didn’t you run your own gamification consultancy? What happened?” There is an assumption something bad happened. Did I make a bad business decision? Did I run out of money? etc. The truth is much simpler. Opportunity happened! If we go back to 2016, I’ve just been made… More…

Posted in Gamification, Opinion

14) The Number One Mistake in Gamification Design

Posted on September 14, 2018 The Number One Mistake in Gamification Design

The Number One Mistake in Gamification DesignOk, so this is going to polarise you guys a little, but MY number one mistake in gamification design, as I personally see it… Designing the solution that you want rather than what the client needs. Note I am saying what the client needs not what they want.  When designing a solution, it is easy to get caught up… More…

Posted in Education, Gamification, Gaming, Loyalty, Opinion, Rants

15) Looking for some feedback

Posted on September 5, 2018 Looking for some feedback

Looking for some feedbackHi all. No words of pseudo-wisdom this week, just looking for some feedback! Last year I wrote an updated version of Even Ninja Monkeys Like to Play called the Unicorn Edition. It contains large updates to the content as well as 50 or so new pages. Now, I sent this to a few publishers and… More…

Posted in Gamification

16) The “Little Piggy” Communications Test

Posted on August 29, 2018 The

The Do you remember the old poem, “This Little Piggy”? This Little Piggy poem This little piggy went to market, This little piggy stayed at home, This little piggy had roast beef, This little piggy had none. And this little piggy went… “Wee wee wee” all the way home… Well, this can hold one of the… More…

Posted in Education, Gamification, Opinion, Social Media

17) I’m Speaking at Gamification Europe – Come Watch (with 10% off)!

Posted on August 15, 2018 I'm Speaking at Gamification Europe - Come Watch (with 10% off)!

I'm Speaking at Gamification Europe - Come Watch (with 10% off)!Hey dudes. Well, it’s official, I’m speaking at Gamification Europe with a roster of amazing experts in the field. My talk will be about making the best of what is available to you to create innovative solutions, as you don’t always get what you want when working with clients! This year it is in Amsterdam, so… More…

Posted in Gamification

18) Gamblification – don’t gamble with your people unless you are sure!

Posted on August 10, 2018 Gamblification - don't gamble with your people unless you are sure!

Gamblification - don't gamble with your people unless you are sure!I often hear people talking about adding elements of chance to an experience to make it more interesting. For instance, adding a random reward for doing a certain task in a system. However, when does adding randomness turn into adding gambling elements? Well, we have to look at the definition of gambling and look at… More…

Posted in Gamification

19) Playbrush Smart Toothbrush Review (Or, “How I have to admit when I’m wrong..”)

Posted on August 1, 2018 Playbrush Smart Toothbrush Review (Or,

Playbrush Smart Toothbrush Review (Or, About 2 years ago I was speaking at a Gamifiers event in London. One of the other speakers spoke about a new product called “Playbrush”. It was an add-on for a toothbrush that allowed it to interact with a mobile device like an iPad. As well as the add-on, there were a couple of games that… More…

Posted in Gamification

20) Gamification Advice: Points

Posted on July 27, 2018 Gamification Advice: Points

Gamification Advice: PointsGenerally speaking, in gamification, a reliance on nothing but the unholy trinity (Points, Badges and Leaderboards) is a guaranteed recipe for eventual failure. However, that does not mean they should be ignored – especially not points! Points are how a system records activity, tracks progress, understands achievements – they are the currency of gamification. That… More…

Posted in Gamification

21) Am I Evil? Gamification Brought Into Perspective By My 11 Year Old!

Posted on July 18, 2018 Am I Evil? Gamification Brought Into Perspective By My 11 Year Old!

Am I Evil? Gamification Brought Into Perspective By My 11 Year Old!I had an interesting chat with my eldest daughter recently. As with many chats with her, I was left thinking about the choices in my life… yeah, she’s reached that age! O: I really want this shark in my game. It is only 500 crystals!! Me: And how much do 500 crystals cost? O: Well,… More…

Posted in Gamification

22) Learning from the past to improve the future

Posted on July 11, 2018 Learning from the past to improve the future

Learning from the past to improve the futureI was recently included in a couple of tweets where people were discussing their path to getting into gamification. I was one of the people mentioned as part of their learning journey. It was an odd experience. I have never considered myself influential, but am aware that over the years I have been in the… More…

Posted in Gamification

23) Learning From Games: Fortnite and Exclusivity

Posted on July 5, 2018 Learning From Games: Fortnite and Exclusivity

Learning From Games: Fortnite and ExclusivityRecently, gaming phenomenon, Fortnite ran an event that signalled the end of their current season and a whole new set of clues to what may be coming next. Two weeks prior to the event, players had seen a skull on in-game televisions, which had turned into a countdown – heading towards the 30th of June. The… More…

Posted in Gamification

24) Considering Age and other factors in Gamification

Posted on June 20, 2018 Considering Age and other factors in Gamification

Considering Age and other factors in GamificationWhen speaking to people about gamification, I often hear comments along the line of “Yeah, but games are only for kids”, or “Yeah, but the age groups who work here are not interested in games”. What is very nice these days, is how easy it is to dispell these myths with statistics (yeah I know,… More…

Posted in Gamification

25) Learning From Games: Space Invaders – Simplicitas est Perfectum

Posted on June 6, 2018 Learning From Games: Space Invaders - Simplicitas est Perfectum

Learning From Games: Space Invaders - Simplicitas est PerfectumTo this day, Space Invaders is one of my all-time favourite games.  Born the same year as me (1978), it is a classic in every sense of the word. What I love is the simplicity, There is no heavy backstory, there is no complicated power-up system, no fancy boss battles or in-game purchases! The instructions… More…

Posted in Gamification

26) Podcast, Motivait Blog and Guitar Stuff

Posted on May 23, 2018 Podcast, Motivait Blog and Guitar Stuff

Podcast, Motivait Blog and Guitar StuffHey all. No big blog this week, loads on with the guitar stuff (and going on holiday and work!). New Podcast However, I have just done a really fun podcast with Roberto Alverez at ProfessorGame.com, which you can here below. iTunes: https://itunes.apple.com/us/podcast/030-understanding-your-objectives-players-in-gamification/id1305304190?i=1000411964765&l=es&mt=2 Stitcher: https://www.stitcher.com/s?eid=54565350&refid=stpr Web: professorgame.com/podcast/030 Motivait Blog Piece As well as that, I have just had my latest… More…

Posted in Gamification, Just for Fun

27) My Mental Health and How Gamification Has Helped

Posted on May 15, 2018 My Mental Health and How Gamification Has Helped

My Mental Health and How Gamification Has HelpedIt is mental health awareness week, so I felt this would be a good opportunity to share with you one nugget of life strategy that gamification helped me learn. I have made no secret that I have suffered from anxiety and depression most of my life. These have, at times, crippled me in ways that those without the… More…

Posted in Education, Gamification, Opinion

28) Practical Play Framework

Posted on May 9, 2018 Practical Play Framework

Practical Play FrameworkSerious games and serious play both have an issue. The issue is, the word serious. It sounds far too, well, serious! I have heard lots of people complaining about this, somewhat misunderstanding what the serious refers to. “Why can’t it be fun, not serious?” “Serious does not sound fun, that can’t be right!” Obviously the… More…

Posted in Education, Gamification, Just for Fun

29) Gamification: Is Activity as good as Engagement?

Posted on May 3, 2018 Gamification: Is Activity as good as Engagement?

Gamification: Is Activity as good as Engagement?Gamification is often accused of creating activity rather than engagement. Whilst this can be true, is it a bad thing? First, let’s look at the difference between activity and engagement. Engagement is very hard to define and has plenty of definitions out there. For our purposes, we will consider it as a state where a… More…

Posted in Gamification

30) Quick Gamification Advice: The 70/30 Rule

Posted on April 25, 2018 Quick Gamification Advice: The 70/30 Rule

Quick Gamification Advice: The 70/30 RuleOne of the best bits of advice I was given at Capgemini revolved around the idea that you can’t please all of the people all of the time. It was the 70/30 rule of engagement. I am pretty sure that whoever told me it made it up, but it was a great rule of thumb… More…

Posted in Gamification

31) Snakes and Ladders: Gamification Hell or Heaven?

Posted on April 19, 2018 Snakes and Ladders: Gamification Hell or Heaven?

Snakes and Ladders: Gamification Hell or Heaven?I recently made a very strong statement on Twitter, Facebook and LinkedIn about snakes and ladders and whether it was a game.. Snakes and Ladders is not a game and we should stop using it in gamification and serious games. Obviously, it was designed to provoke some comment, but boy was I surprised with the level of… More…

Posted in Education, Gamification, Gaming, Social Media

32) Say No to FoMO in Gamification?

Posted on April 12, 2018 Say No to FoMO in Gamification?

Say No to FoMO in Gamification?Let’s start at the beginning. What is FoMO? FoMO stands for Fear Of Missing Out. In our gamification elements, it is often related to Loss Aversion and Curiosity. If we start with Loss Aversion, used carefully, loss aversion can be a great way to encourage certain positive behaviours. Consider teaching kids… More…

Posted in Gamification

33) Teaching the Value of Money with Games

Posted on April 4, 2018 Teaching the Value of Money with Games

Teaching the Value of Money with GamesWe don’t give our daughters pocket money. There are many reasons for this, but one of them is a concern about their understanding of the value of money. This is especially true for our eldest daughter who has dyscalculia. This means she struggles with, among other things, understanding magnitude. This, added to the fact she is 11,… More…

Posted in Education, Gamification

34) Client vs User Needs – The Solution Sweet Spot

Posted on March 28, 2018 Client vs User Needs - The Solution Sweet Spot

Client vs User Needs - The Solution Sweet SpotI have spoken a great deal about looking carefully at the needs of a project and exploring what the real issue is that you are trying to solve. The aim has been to get you to consider the Why of a solution more than that What or the How! I wanted to give you one… More…

Posted in Gamification

35) Where Does Your Loyalty Lie?

Posted on March 21, 2018 Where Does Your Loyalty Lie?

Where Does Your Loyalty Lie?I recently wrote a blog for Motivait, the poor people who employ me, all about the future of loyalty. It got me thinking about the nature of loyalty, something I have not really thought about since my 2015 talk at GWC. Rather than looking into the future though, my thoughts turned to where do people’s… More…

Posted in Gamification, Loyalty

36) Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

Posted on March 16, 2018 Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

Why Netflix Patches Was a Hard No from Me as Parent and Gamification ExpertRecently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids” Reading this, my heart sank, a feeling that just got worse as I read the article. To summarise, Netflix was trialing a system that would award children patches or… More…

Posted in Gamification, Rants

37) How do I design a business gamification to make it fun for users or employees?

Posted on March 14, 2018 How do I design a business gamification to make it fun for users or employees?

How do I design a business gamification to make it fun for users or employees?Question How do I design a business gamification to make it fun for users or employees? This is a question that comes up a lot in my world. In this case, what follows is my answer on Quora when I saw this. It repeats some of the stuff I have said here before, but I… More…

Posted in Education, Gamification

38) What is Your Least Favorite Gamification Element?

Posted on March 7, 2018 What is Your Least Favorite Gamification Element?

What is Your Least Favorite Gamification Element?I often get asked what my favorite gamification element or elements are, but no one ever asks what ones I dislike! So I thought I would ask you guys the question and offer my own answer. Leaderboards That’s right, one of the mainstays of gamification, leaderboards are my least favorite element in gamification. Don’t get… More…

Posted in Education, Gamification, Loyalty, Opinion

39) Should I Start Defining the Game Elements Now?

Posted on February 28, 2018 Should I Start Defining the Game Elements Now?

Should I Start Defining the Game Elements Now?When you get going with gamification, it can be really really exciting. You are creating engaging solution using game elements and ideas, how cool is that?? But when do you start to define what elements, mechanics, game design ideas and so on? It is really tempting to do it after the very first conversation with… More…

Posted in Gamification

40) Meaningful, Specific Rewards

Posted on February 21, 2018 Meaningful, Specific Rewards

Meaningful, Specific RewardsMany of you will know by now that I intensely dislike the way my daughter’s school uses rewards. However, one teacher has changed some of my views in one simple act. She gave out a truly meaningful reward. It was a certificate, the exact same certificate that my daughter has had several times. It came… More…

Posted in Gamification

41) What is the Best Gamification Framework?

Posted on February 14, 2018 What is the Best Gamification Framework?

What is the Best Gamification Framework?Gamification frameworks, like many other industries, are all over the place. Everyone has one and probably argue theirs is the best. Hell, I’ve got loads dotted around the site! But, which one is actually the best? Well, none of them. They mostly have equal merit based on the context within which you wish to use… More…

Posted in Gamification

42) What can learning guitar teach us about gamification?

Posted on February 7, 2018 What can learning guitar teach us about gamification?

What can learning guitar teach us about gamification?I have been playing guitar since I was 16. As I approach my 40th birthday, I have had the opportunity to reflect on a lot of things. Mostly things that are deeper than this, but it popped into my mind, so I gave it time! When I started playing guitar, I learned three chords. G,… More…

Posted in Gamification

43) Gamification is not just points and badges

Posted on February 1, 2018 Gamification is not just points and badges

Gamification is not just points and badgesOk, quick rant, move along if you don’t care about the future of our industry. I recently read an article, that said the following … gamification, the concept of points or rewards through the completion of tasks … It is 2018, gamification has been maturing for several years now and most of the respected leaders in… More…

Posted in Gamification, Rants

44) Defining Game Mechanics in a Gamification Context

Posted on January 24, 2018 Defining Game Mechanics in a Gamification Context

Defining Game Mechanics in a Gamification ContextOk. I’ve approached game mechanics a few times, but the conversation still persists and the misuse of terms gets worse and worse! I wanted to put together a little glossary with contextual examples, based on my research – so feel free to disagree. Mechanic: A distinct set of rules that dictate the outcome of specific… More…

Posted in Education, Gamification, Gaming

45) Honest Work: Outcome Based Goals and Feedback

Posted on January 16, 2018 Honest Work: Outcome Based Goals and Feedback

Honest Work: Outcome Based Goals and FeedbackWe at Motivait, recently moved office, which has offered me the chance to bring to mind a concept my Mum would refer to as “Honest Work”. What is honest work? In this case manual labour involved in building flat pack chairs and setting up networks, but in Mum’s definition, it is anything that has a… More…

Posted in Gamification

46) Moving from iPhone (iOS) to Android (Samsung S8)

Posted on January 8, 2018 Moving from iPhone (iOS) to Android (Samsung S8)

Moving from iPhone (iOS) to Android (Samsung S8)Like many, I have been a happy iPhone user for many years now. My first was an iPhone 4. I have had several since then, up until the 6S, I have even had 3 iPads. I will be honest and say that I really have always liked iOS and the iPhones. To an extent, I… More…

Posted in Opinion, Technology

47) A New Year for Gamification

Posted on January 2, 2018 A New Year for Gamification

A New Year for GamificationAs we usher in a New Year, I wanted to make a few New Year wishes for gamification in 2018. The industry finally matures and stops acting like a petulant teenager! 2017 saw a lot of advances in gamification, but the industry still has a way to go. Misogyny, pettiness, immature attitudes towards research and… More…

Posted in Gamification, Gaming, Opinion

The post 2018 Year in Summary appeared first on Gamified UK – #Gamification Expert.

Author: Andrzej Marczewski
Source: https://www.gamified.uk/2018/12/21/2018-year-in-summary/

Written By juliooliveira

I’m from Sao Paulo / Brazil, married with a incredible woman called Francine and I have two lovely children: Sarah (8 years old) and Nicolas (2 years old). Currently enrolled at the master degree program (MSc) in Information Systems Management at the University of Liverpool (UK). Holder of the credentials PMP and PMI-ACP of the Project Management Institute (PMI).

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