Why Social Podcast Players Are Next: True Discovery in Overcast and Tung

PIC OF Someone listening to music 🙂 This article was written by Contributing Writer Erik van Mechelen with input from Yu-kai Chou and Jun Loayza. Have you noticed yourself listening to more podcasts lately? Compared to five years ago, I definitely listen to more audio content. It’s easy to understand why. With improvements in the … Continue reading Why Social Podcast Players Are Next: True Discovery in Overcast and Tung

The post Why Social Podcast Players Are Next: True Discovery in Overcast and Tung appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Erik Mechelen
Source: http://yukaichou.com/chou-musings/social-podcast-players-next/Read the rest

Clinton Trump Presidential Debate: Yu-kai Chou views and comments on Persuasive Tactics

Clinton Trump Presidential Debate: Yu-kai Chou views and comments on Persuasive Tactics As some of you know, I JUST became a United States Citizens after living in the US for 16 years. I generally don’t participate much in politics because I like to focus on things I can change more – the rest are just … Continue reading Clinton Trump Presidential Debate: Yu-kai Chou views and comments on Persuasive Tactics

The post Clinton Trump Presidential Debate: Yu-kai Chou views and comments on Persuasive Tactics appeared first on Yu-kai Chou: Gamification & Behavioral Design.

Author: Yu-kai Chou
Source: http://yukaichou.com/behavioral-analysis/clinton-trump-presidential-debate-yu-kai-chou-views-comments-persuasive-tactics/Read the rest

Play in Context

As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently, adults often have no idea how to play. They have the intrinsic desire to play battered out of them by the “real” world. Unlike children, they don’t see the potential for play in the world around them. Some blame work for this – they often say that the opposite of play is work. However, I prefer to go with Dr. Stuart Brown’s (founder of the National Institute

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Product Gamification Summit

Hi Guys

Recently I had the opportunity to record an interview about gamification for the Product Gamification Summit. This is an online event with free and paid options that contains interviews with about 30 experts in product creation, gamification and monetization.

You will get to see favorites of mine like Amy Jo Kim, Nir Eyal, Roman Rackwitz, Michael Wu, Yu Kai Chou, An Coppens and so many more! Hell, I can’t wait to watch some of them myself 🙂

If that sounds interesting, click on the following link to register. In the spirit of openness, this is an affiliate link that all

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I’m Too Busy and Important to Play Games

Everyone who is involved in gamification has hit this same problem, someone who thinks they are just too busy or important to play games. You are in a meeting, selling gamification like a bad ass and you get hit with a comment like “I don’t like games” or “My employees are busy and important, they won’t want to play games”.

It stops you in your tracks. Your funky coloured trousers and gamification issue converse and hoody seem suddenly childish, your theme and mini games feel unimportant and you start to doubt the point of gamification at all. Talk of millennials and the need to

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How to gamifty? A method for designing gamification

During recent years the enhancement of information technology via design features borrowed from (video) games, also known as “gamification”, has become a notable development both in academia and industry. Gamification primarily aims at increasing users’ positive motivations towards given activities or use of technology, and thereby, increasing the quantity and quality of the output of […]

Author: Juho Hamari
Source: http://gamification-research.org/2016/09/how-to-gamifty/Read the rest

Gamification User Types HEXAD Validation Study

I thought it would be good to finally show you all the research results from Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo and of course Gamified UK around the User Types and the survey.

The link below will take you to a blog written by one of the researchers, Gustavo Tondello, who explains it all better than I can!

View story at Medium.com

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User

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Better, Faster Product Discovery

This week, I’m on-boarding an exciting new startup client. As we work together, and I help him use our toolkit to screen and speed-interview potential early customers, I can see his brain exploding with what he’s learning from this process. It isn’t easy – there are emotional ups and downs – but we’re both THRILLED with the results so far, and I’m eager to see where this goes.

Product Discovery for Innovative Teams

If you’re innovating, one of the best ways to accelerate product discovery is to gather relevant insights from your “hot core” early customers.  Not your “target market” – that’s a different focus, and a common, deadly mistake that many smart teams make.

Your “hot core” early customers … Read the rest

10 Top Gamification Tips – And A Question

Hi there you lovely, lovely gamification enthusiasts! First off, I wanted to collate 10 tips for gamification greatness that I published on Twitter not long ago. Keep these in mind and you are destined for great things… probably.

  1. Recognise don’t bribe.
  2. Challenge don’t patronise.
  3. Focus on solving the problem not on forcing fun.
  4. Record everything you can, but be sure to define clear metrics to measure success and failure.
  5. The rules of the system need to give everyone the same opportunities to thrive.
  6. Let people fail, but make sure they can learn from it.
  7. Gamification should enhance, not annoy.
  8. Bring
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